Why Graphic Design Skills Are Essential For eLearning Designers

This post is provided by guest blogger, Andraya Goodwin, a graduate student at the University of St. Francis in Joliet, Il., MS in Training and Development program.

eLearning designers are positioned in a crossroad of instructional design and technology. It is imperative that they understand how to communicate efficiently and effectively while utilizing an online platform. By utilizing graphic design skills, eLearning designers

are able to create attractive yet informative content that engages the learner.

Graphic design principles such as balance, proximity, and alignment (Bear, 2018), provide eLearning designers with a guide on how to position content on the screen for easy viewing and comprehension. These principles go beyond visual aesthetics and yield psychological power that helps to improve communication. For example, the use of particular colors can suggest an emotional theme that the learner can identify with. (Rider, 2009).

Understanding and applying these simple principles can help to improve communication with the learner, increase content comprehension, and result in knowledge and skill transfer to the workplace.

Baer, J.H. (2018), The principles of graphic design. Retrieved from URL https://www.thoughtco.com/principles-of-graphic-design-1077541

Rider, R. (2009), Color Psychology and Graphic Design Applications. Liberty University. Retrieved from URL https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1118&context=honors

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