YouTube for Training? Good Idea or Not So Much?

This post is provided by guest blogger, Tonya Stafford, graduate student at the University of St. Francis in Joliet, MS in Training and Development program.

Training is how we help workers successfully perform their jobs.  Formats of training are changing from classroom-based to technology-based, with many emergent technologies innovating the way that information is passed.  In a recent article, Mike Peterson and

Leston Drake (2018) discuss YouTube for employee training by addressing the importance of training, challenges, the four elements of effective training, and how YouTube stacks up to these four elements.  They conclude that while two elements are present with YouTube, the other two elements are simply lacking and therefore video formats cannot be considered cost-effective options.

I would not recommend this article to anyone in an education or corporate setting who is considering the use of YouTube or other video formats as a training tool without doing more research.  The authors focus the article on their ideas of what the four essential elements of effective training without taking into consideration contexts, audiences, or the fact that all of what they consider to be essential elements for effective training could be addressed through blended learning formats.  I do, however, appreciate the acknowledgement of the benefits of video-based training formats, but feel that their conclusion, while researched, left a lot out.


Drake, L. & Peterson, M. (2018, March 9). Should I use YouTube for employee training? Retrieved from

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