How Disney Makes Training Enchanting

When you visit a Disney Park, there is energy and magic that inspires you to smile, relax, imagine and dream. It is no wonder that Disney has bottled this magic into their one-of-a-kind Disney University and Disney Institute.

Disney University is an internal program that provides training using a curriculum centered on storytelling and tradition and communicates the “three magic imperatives: 1. Keep the park clean. 2. Create happiness. 3. Do your job” (Allerton, 1997).

Disney Institute offers customized professional development to businesses. The external programs extend the Disney magic into outside organizations and include training in personnel management, leadership development, and customer service management (Disney Institute, 2014).

Allerton (1997) describes what is coined as the “Disney Difference” at both the Disney Institute and Disney University. This “Difference” is summarized by a few key points: create fun in training; create a consistent organizational theme; empower staff; communicate priorities and their order of importance to staff; celebrate people who have moved positions within the organization; and, finally, guests (customers) perceptions are reality (Allerton, 1997).

The “Difference” promotes fun, infuses fun and practices fun in training. The “Difference” provides unexpected surprises in training. The “Difference” creates positivity in training, a concept both young and old can relate to and embrace.

Innovative, positive, fun training techniques will help a diverse group of learners to rally together. Disney demonstrates the success of this model. Hopefully, you can add the “Difference” to your next training program.

Allerton, H. (May 1997). Professional development the Disney way. Training & Development, 51 (5), 50-57.
Disney Institute. (2014). Our story. Retrieved from:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s